The Death of the Dyna: An Untold Harley-Davidson Story

Harley-Davidson Dyna Riders had their world flipped upside down during the 2018 Model Year announcement when the motor company decided to kill the Dyna family. The Dyna Bros revolted when they heard the news. It was as if Harley-Davidson had turned their back on a major up-and-coming community within the biker scene. Matt Laidlaw recounts the events leading up to the big announcement and the aftermath that erupted on social media after the 2018 lineup was without the beloved Dyna. Did the marketing team make a mistake? What could have been done differently? Questions that still stand today.