Royal Enfield Bear 650 Global Launch!

I was invited to the GLOBAL Launch of the Royal Enfield Bear 650 launch in Palm Springs California! We were the FIRST to see & ride this brand new motorcycle! Dozens of media, writers, influencers, and executives were flown in from all over the world to experience this motorcycle and its story for the first time and tell the world about it. This is my experience attending the launch and a little bit of behind the scenes of what happens at these launches – photoshoots, the venue, the rides/routes, reviews about the bike, the people there and what we do aside from riding!